In today’s competitive real estate market, the key to success is differentiation – doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of service to our valued clients

We are proud to deliver exceptional marketing programs that help produce results. Each step of our Coldwell Banker Listing Concierge marketing plan is designed to help your home sell fast and for the desired price. We ensure that from concept to completion, your home is uniquely cared for by us and our expert Coldwell Banker Listing Concierge marketing team.

At Coldwell Banker, we are lucky to be backed by the nation’s strongest residential real estate company, benefiting you directly by giving you access to a plethora of unsurpassed marketing tools that are critical to success in today’s market -Coldwell Banker Listing Concierge Provides:

• Professional photography services. Through Our Coldwell Banker Listing Concierge Support Team We have access to the most talented local photographers, so we can get the most stunning photos of your home. Getting the right “picture perfect” shots of your home, as well as utilizing additional photography services like walk-through videos (a video tour of your home), virtual tours (photo/video slideshow of your home) and Matterport 3D tours (interactive, photo-based floor plan that allows a consumer to virtually tour your home) are more important today than ever before because they allow buyers to view and tour your home without actually being physically present. These are “marketing musts.”

• Social media and targeted online advertising. 
  Marketing to buyers via social media and the online marketplace is still vital. Fortunately, we have the resources through Coldwell Banker Listing Concierge to make sure your home is targeted to the right audience on the most important channels, and that we receive the leads on inquiries so I can connect with every interested party. Many professionals say they can do this, but very few have the know-how and a solid plan in place to follow through – and no other company can beat Coldwell Banker’s online presence!
• Targeted Online Advertising. Included in all Listing Concierge packages, Boost by HomeSpotter uses custom digital ads to showcase your properties on prominent, highly trafficked websites and social media, providing worldwide exposure for your home. Using geographic targeting technology, Boost pinpoints potential buyers, including those who live near your properties or visit real estate-related websites. The ads will also appear on Facebook, Instagram and popular sites such as CNN, ESPN, Fox News and HuffingtonPost.com.
• Social Media Banner. Attention-getting online
  promotion of your home for maximum reach.
• eFlyers. To help announce your house’s arrival on the market, we always send an impressive eFlyer to our personal clients, family and friends who are looking for a home just like yours. Real estate is very much a referral business, and leveraging our contacts is just another way to get us one step closer to finding your buyer!
• Area REALTOR® Notification. Agents at local real estate companies in your area will be
  notified that your home has come on the market.
• Mobile Brochure Stop potential buyers in their tracks. This innovative, exclusive yard sign panel with CB Mobile Brochure technology allows passersby the ability to sync property stats with their mobile phones. It delivers information buyers need, including home specifications and spectacular interior images.
• Property Brochure. Beautiful, professionally
  printed property brochures with trackable QR code,
  to showcase your home.
• Property website. Yes, your home deserves its own website! Listing Concierge Team works with us to help Create an exclusive property site for your home. This a standard part of our Coldwell Banker Listing Concierge marketing plan and a great way to generate more interest among the online audience!
• Luxury Silver Envelope Home Announcement. Our Silver Envelope Home Announcement – out of all the mail sent, this luxurious large matte metallic silver envelope will be the piece that stands out and gets opened first. This very special and stunning trifold property announcement direct mails to your neighborhood in eye-catching silver envelopes that look like wedding announcements. Although it might seem very traditional and a bit “old school,” sending high-quality mailers is still part of our marketing plan. Do you know why? They produce results and generate buzz for you! Part of a successful Listing Concierge home marketing plan is having a well-rounded strategy – and direct mail still works!
• Online Property Syndication Your properties will be displayed on hundreds of websites, including the most-visited real estate websites in the world. In 2021, ColdwellBankerHomes.com alone attracted more than 151.43 million site visits and recorded 221 million property views⁴. As the #1 most visited real estate brand online⁵, the Coldwell Banker^® reach is impressive –
• Digital announcement to the local real estate community. One of our favorite ways to market new properties is to include them in Coldwell Banker’s weekly update, which is distributed to the local real estate community. This communication tool is valuable as it lets our colleagues know about your home’s availability so they can, in turn, let their home-buying clients know. It’s just another way that we put our vast and interconnected network to work for you. Let’s make a match!
• Print and digital advertising*.   Coldwell Banker Listing Concierge works with the leading local print publications throughout the country to market new properties. We would make sure that your home is included in our next local publication so it reaches as many potential buyers as possible. As an added bonus, Coldwell Banker has worked with many of our advertising partners to secure digital and extended advertising runs during this time. That means more exposure for your beautiful home!
• Seller Update. We proved a detailed report outlining everything that has been done to bring your home to market and maximize its exposure. A professional and comprehensive compilation of the effort and steps we have done to successfully sell your home.